The Portal to Passion-Economy
Social media platforms currently keep much of the value generated by Creator content for themselves.
Through the Portal and Distribution Network, we can transcend the boundaries of the traditional social media platforms and enable direct relationships that will in turn better reward the Creators, Fans, and the Brands.
Proof of concept projects we have completed in 2020/21 have seen 20x dwell time and 30x engagement when content is consumed on our partners’ owned and operated channels – and this is before even introducing the E2E model.
The addition of the E2E model to the Portal and Distribution Network mean that we can now even further influence where Fans engage with content by weighting rewards towards owned channels, such as Antourage.com or a Brand’s website or app. This gives Brand sponsors greater value and allows Creators and Fans to earn from their participation in the process.
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